Life Stories Launching an editorial site about the people, discovered places, and beautiful nuances of Life House Hotels.
Client: Life House Hotels
Role: Copywriter
Year: 2021
Life House Hotels (acquired by Lark Hotels) was a collection of independent properties in Miami, Nantucket, and Colorado. Each ‘house’ was driven by narrative, brought to life by a fictional character with local color. I created the story framework for each property, then commissioned, edited, and wrote weekly guides, interviews, and roundups for its editorial site. From destination guides by the former travel editor of Food & Wine to a profile of Robert Whitman, the photographer who captured a pre-fame Prince, the voices featured bolstered the brand’s lifestyle positioning.
The Neighborhood
To truly explore Nantucket, venture beyond its pristine beaches and admire its sumptuous hydrangeas and overgrown rose gardens. Former Food & Wine travel editor Gina Hamadey shares her favorite spots.
The Special Ingredient
Chef Will Harris sources mostly from local farms and producers to serve dishes that have a personal connection to the land. But in staying true to Wildflower’s subtle Italian influences, Harris searched thousands of miles away for the perfect burrata.
The Muse
There's more to Nantucket’s flora than meets the eye. While each plant is pleasing to look at, they all have an interesting story worth telling, too. These are just a few vibrant species that will color your trip.
The Interview