Seminary Hill
Seminary Hill is the world’s first cidery using Passive building standards. It’s home to a working orchard, New Nordic restaurant, and MICHELIN Key hotel in Callicoon, N.Y.
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2020–present
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Marketing Consultant
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Create and execute marketing plans to position the property competitively within its market, including seasonal campaigns, promotions, and packages.
Manage the property’s website, SEO, social media, email marketing, and paid advertising.
Create/oversee the creation of photography, video, blog content, and newsletters.
Pitch stories, coordinate press visits, and collaborate with media outlets and influencers to build visibility.
Promote events and build partnerships with local businesses, tourism boards, and cultural institutions.
“James Fenimore Cooper's America with a dash of Tuscany.”
—Condé Nast Traveler
“This Upstate New York Hotel Is Set at a Working Cider Mill — and It Just Got a Michelin Key”
—Travel + Leisure
“So new it’s not even on Google Maps, Seminary Hill Cidery and its Boarding House in Callicoon feel like a cozy, inviting home away from home.”
—Afar
Social Media Management
I handle all of Seminary Hill’s Instagram content, from photos and videos to captions, keeping everything original and true to the brand. By building the feed around consistent, creative storytelling, I grew the account from zero to 15,000 followers.
